Choose your depth, and how many competitors.
Priced per competitor, per month. 14 days free first, with card details taken up front so monitoring can start straight away.
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Your own website is monitored too, on every plan, and is never counted as one of your competitors. The slider stops at 10 because that is as far as a slider is useful, not because it is a limit — you can raise the number on your subscription at any time.
$9a month
1 competitor on Simple, at $9 each. Billed monthly, starting after the trial.
- 14 days free. We take card details up front and charge nothing until the trial ends.
- Cancel during the trial and you are not charged at all.
- Full refund within 30 days of a charge, for any reason.
Simple
$9per competitor, per month
Every finding as an observed fact, with the evidence, the source and the date underneath it.
- What changed since last week, against a capture we actually hold
- The source, the captured excerpt and the date, on every claim
- Coverage in full: checked, unchanged, and could not be checked
- Pricing and packaging
- Product releases
- Website changes
- Content and messaging
A Simple briefing is complete and true; it stops at what was observed. Where Advanced would have added a reading, the briefing says so rather than quietly leaving a gap.
Advanced
$19per competitor, per month
The same facts, plus what we make of them and the channels that are harder to watch.
- Why a change may matter to your business, labelled as our reading and never as fact
- The response worth considering, and what would confirm or kill it
- Patterns across your competitors, rather than one company at a time
- The longer arc: what has been building over months, not only what moved on Monday
- A/B tests
- Hiring
- Technology and integrations
- Customer proof
- On-page SEO
Everything Simple receives is in here too. The two are not different products — Advanced is the same observed facts with our reading of them attached, and the reading is always labelled as ours.
What neither plan watches
Search rankings, Backlink indexes, Social posts, Paid advertising, Review sites, Traffic estimates, Visibility inside AI assistants, News and PR. Each of these needs a paid data provider whose licence we have not agreed, and until that is settled the channel does not run, does not appear in your coverage table and is not described in your briefing. A channel that names itself and then reports nothing is indistinguishable from one that looked and found nothing, so we would rather it be absent.
Have not added a competitor yet? Start there — it takes one domain and about five seconds, and you choose a plan once your email address is confirmed.