Kompetoo watches all your competitors and creates an actionable report you will actually read every Monday morning.
Example briefingNorthwind Analytics is not a real company
Monday 14 September
The Team plan moved from $29 to $39 per seat, and the 10-seat cap was removed.
A prospect comparing you at 12 seats now sees $468 a month there, up from $348. Your own pricing page still leads with the seat count.
northwind.example/pricing
Team — $39 per seat / month. Unlimited seats. Everything in Starter, plus shared workspaces and audit history.
Captured Mon 7 Sep. Compared with the capture from Mon 31 Aug.
The homepage headline changed from “Analytics for growing teams” to “Analytics for finance and operations”.
This reads as a move toward a named buyer rather than a company size. If finance is a segment you also sell into, the comparison page is the thing to check next.
northwind.example
Analytics for finance and operations teams.
Captured Wed 9 Sep. Compared with the capture from Wed 2 Sep.
Three changelog entries in seven days, all about SSO, SCIM and audit logs.
Three enterprise-controls releases in one week is a pattern rather than a single ship. Worth watching whether an enterprise page follows.
northwind.example/changelog
11 Sep — SCIM provisioning (beta). 9 Sep — Audit log export. 8 Sep — SAML SSO for Team and above.
Captured Fri 11 Sep. Compared with the seven days to Fri 4 Sep.
One source could not be reached this week. That is recorded as a gap in coverage, never as evidence that something was removed.
Checking competitors is the task that always loses. Not because it does not matter, but because it never has a deadline and there is always something with one.
So it gets done properly once, in the first month, and then you find out about the price change when a customer mentions it on a call.
Every week, forever52 hours
Or you read 1 page on a Monday morning. That part takes 2 minutes.
How it works
Their domain, nothing else. We work out the rest, the pricing page, the changelog, the blog, and show you what we found so you can correct it.
Nothing has moved yet
The first briefing describes where things stand today. It is labelled a baseline, because with 1 observation nothing has moved yet.
$29$39/ seat
vs the capture from Mon 31 Aug
From the second scan on, every finding is a comparison against something we captured before, with the date, the source and the excerpt attached.
Features
The source, the captured excerpt and the date we saw it, 1 click away on every finding. You should not have to trust a summary. See a full briefing
The Team plan moved from $29 to $39 per seat.
northwind.example/pricing
“Team: $39 per seat / month. Unlimited seats.”
vs the capture from Mon 31 Aug
What we saw and what we think are 2 different things, and they look different on the page. Disagree with a reading and you can change the label. The finding stays, your correction sticks.
The headline changed to “Analytics for finance and operations”.
A move toward a named buyer rather than a company size.
You can change this label.
“We checked and nothing moved” and “we could not check” are different answers, and you get both by name. A quiet week is a real result.
Coverage this week
One move is an event. The same move 3 weeks running is a direction. Every plan compares this week against last week; the longer arc across months is the part Advanced adds. What each plan includes
northwind.example
4 things, weekly, on every competitor you add, on either plan.
Harder to collect and harder to read, which is what makes them the deeper plan rather than a longer list.
Search rankings, Backlink indexes, Social posts, Paid advertising, Review sites, Traffic estimates, Visibility inside AI assistants, News and PR. These need paid data providers whose licences we have not agreed, and coverage would be patchy in ways that are hard to see from the outside. We would rather tell you that than show you a chart with holes in it.
Leon, building Kompetoo
Hey, I’m Leon 👋
I build software for a living, and I have watched the same thing happen in every company I have worked with. Somebody says “wait, when did they start doing that?” on a sales call, and nobody in the room has an answer.
Checking competitors is the task that always loses. It never has a deadline, and there is always something that does.
So I built the thing I wanted. 1 page, Monday morning, what actually changed, with the source and the date sitting next to it so I can check it myself instead of trusting a summary.
Most tools in this category are happy to guess, because a confident guess reads better than an honest gap. I think that is backwards. If you cannot check a finding, you cannot act on it, and a report you cannot act on is just more reading. So Kompetoo is built on 3 rules:
Right now a good part of the work behind the first briefings is done by hand. That is on purpose. It is how I find out which signals are worth automating and which ones only look useful, and it means the early briefings are ones I have read before they go out.
If something in your briefing is wrong, reply to it. That email comes to me, at [email protected].
Pricing
There is no free tier and no forever-plan. There is a 14-day trial, taken with a card, and you cancel inside it and pay nothing if the first briefing is not worth your Monday.
Simple
$9per competitor, per month
Every finding as an observed fact, with the evidence, the source and the date underneath it.
Advanced
$19per competitor, per month
The same facts, plus what we make of them and the channels that are harder to watch.
Everything Simple receives is in here too. Advanced is the same observed facts with our reading attached, and the reading is always labelled as ours.
Add my competitor websiteYour own website is monitored too, on every plan, and is never counted as one of your competitors. You choose the plan and the number of competitors after confirming your email address, and you can change either one afterwards. Full refund within 30 days of a charge, for any reason.
Every factual claim carries the source, the captured excerpt, and the date we observed it, 1 click away. Anything we reasoned rather than observed is labelled as our inference, separately and visibly. If we could not check a source, we say so. We never treat a page we failed to load as evidence that something was removed.
You get a baseline: what your competitor's pricing, positioning and recent activity look like right now, with sources. It is useful, and it is honestly labelled. Nothing can have moved yet, because there is nothing earlier to compare against. Movement reporting starts from the second scan.
We do, just not at the front door. Findings read better when we know what you sell, so we ask for your domain during onboarding, after you have confirmed your email. Adding a competitor should take 1 field and about 5 seconds.
On every plan: pricing and packaging, product releases, meaningful website copy changes, positioning, and content and messaging. Advanced adds six more channels — A/B tests, hiring, technology and integrations, news and PR, customer proof, and on-page SEO movement. Weekly, on every competitor you add. What we do not watch is listed on this page too, because coverage you cannot see is worse than coverage you do not have.
Yes. Your reports and your watchlist are visible only to you. Kompetoo reads the same public pages anyone can open in a browser, it never accesses anything behind a login, and the competitor is not told anything.
Depth, not completeness. Simple is every finding as an observed fact, with the source, the excerpt and the date underneath it, and the week-on-week comparison that makes it a movement report rather than a snapshot. Advanced adds, on exactly those same facts, what we make of them: why a change may matter to your business, the response worth considering, patterns across your competitors, the longer arc behind a move, and six harder channels — A/B tests, hiring, technology and integrations, news and PR, customer proof, and on-page SEO. A Simple briefing is complete and true; it stops at what was observed.
No. There is a 14-day trial, taken with a card, and if the first briefing is not worth your Monday you cancel inside it and pay nothing. We had a free tier and removed it: a free briefing has to be a deliberately worse one to make sense, which meant designing something to be less useful than we could make it. Charging for the whole thing from the start is the more honest arrangement.
You are told it was withheld, by name, on the finding it came off. Nothing is blurred, nothing is replaced with a plausible-looking stand-in, and a source that backs a claim already visible on the page is never taken away. Coverage is never gated either — "we could not check this" is not premium information, so a Simple reader sees exactly the same coverage table an Advanced reader does.
Then you should not pay for it, and the arrangement is built so you do not have to: 14 days before the first charge, cancel any time in the app or through Stripe's own billing portal, and a full refund within 30 days of any charge, for any reason, by email. Some of the work behind the first briefings is done by hand. That is deliberate, it is how we find out which signals are worth automating.